We can all make a difference. All we need to do is communicate more. By mining our own data, we are taking control. Owning our passions, our lifestyles and yes, even our stuff.
Be proud, be yourself, be the customers that will change the way that the industry does business with you. You matter, your choices matter and peers and retailers want to know you better. And what is a better way to get to know someone ... than through their stuff.